Programmatic Strategy Drives 25% More Clicks and Reduces Budget Waste
A programmatic ad strategy helped our client stretch their budget, expand their reach, and improve apply rates—without overspending on overperforming jobs.
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Challenge
A national employer with ongoing sales openings wanted to expand beyond their usual job boards, increase flexibility, and avoid spending on jobs that already hit their applicant goals. Locked-in contracts with select vendors limited their ability to adapt.
Solution
In just three months, NAS helped the client reduce budget waste by identifying that 5% of jobs were consuming 32% of the spend. By streamlining media partners from eight to three top performers, we increased clicks by 25%, boosted applications by 3%, and lowered cost-per-apply by 8% month over month.
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Identified high-need markets and key sales roles to prioritize spend.
Used real-time data to shift budget where it was most needed.
Reduced underperforming sources and strengthened top-performing partners.
Continuously optimized bidding and buying to drive more efficient results.
Results
In just three months, NAS helped the client reduce budget waste by identifying that 5% of jobs were consuming 32% of the spend. By streamlining media partners from eight to three top performers, we increased clicks by 25%, boosted applications by 3%, and lowered cost-per-apply by 8% month over month.
