Recruitment Marketing Solutions
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NAS Recruitment Innovation is one of the leading recruitment marketing agencies, offering a full suite of solutions for talent acquisition teams who aspire to hire and retain top talent. We offer expertise in employer branding, recruitment marketing and digital marketing, as well as a recruitment marketing platform that makes it easy for candidates to find the career that’s right for them, and you to find the right candidates for your careers.
Our dedicated team serves as a partner and extension of your talent acquisition team, bringing our specialized expertise and proven results to help you achieve your recruiting goals. We pride ourselves on offering an end-to-end solution by developing a compelling employer brand, creating a candidate-friendly career site and crafting a media strategy that brings the best candidates to you.
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Employer Branding
NAS offers a proprietary employer brand process to develop your organization’s unique employer brand. Our goal is to develop an employment messaging platform that differentiates you from your competitors, is flexible to speak to multiple job families and, ultimately, inspires candidates to apply for a career opportunity with your company.
The process starts with discovery, including a competitive analysis, meetings with key stakeholders at your organization, such as marketing and talent acquisition, and focus groups with your employees. A summary of this information is presented to you, along with a creative brief to ensure we are aligned with the message we wish to convey to job seekers. Finally, we develop several creative concepts and work with your team to select and refine the one that best suits your company.
We’ll ensure continuity, bring new ideas and develop an employer brand framework that ensures job seekers see you the way you want to be seen—at every touchpoint in the recruitment process.
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Recruitment Marketing Platform
Many career sites are simply not designed with the candidate experience in mind, which results in many site visitors but few conversions into applications. We built the NAS Recruitment Marketing Platform, our cloud-based SaaS solution, to deliver a superior candidate journey. ACTIVATE® offers a streamlined job search with multiple options, including a search bar, interactive location map and strategically placed buttons and pre-filtered links so that job seekers can get to the job that’s right for them as soon as they are ready, increasing the likelihood of converting site visitors into applicants.
ACTIVATE® also offers an events platform, job alerts and the opportunity for candidates to join a talent network if they do not immediately find the job they are seeking. The talent network gives you a database of interested prospects that you can reach with our CRM, which enables candidate pipelining with multiple forms of communication and outreach, including text and email. We also offer ACTIVATE® Chat to answer candidates’ questions, provide targeted job search results and capture their information for future marketing efforts.
A full analytics suite, with 24/7 dashboard access, provides the data you need to continually refine strategies. Our team will present findings regularly, help you understand the trends and tactics that can ensure ongoing improvement and refine strategies to achieve better ROI across the career site and all your recruiting efforts.
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Recruitment Marketing Strategies
With our suite of recruitment marketing and digital marketing offerings, NAS delivers a flexible media management approach defined by your goals and budget—one that includes strategic consultation, comprehensive reporting and data-driven results that increase your ROI.
With programmatic job board sponsorships, we actively manage your online job ads in real-time, based on your goals and budget. Our process, which has achieved outstanding results for our client partners, is flexible and strategic. We utilize real-time bidding across multiple job boards to get you the best results, and we meet with you regularly to analyze performance and adjust strategies as often as necessary.
A robust digital marketing strategy is essential to reach both active and passive job seekers. We can craft the right mix of solutions for you, including search and display, digital display, retargeting, geofencing and more. As always, we’ll measure results to make sure each campaign is creating value and driving candidates to your jobs.
Most candidates use social media in their job search, so a solid social media recruiting strategy provides excellent value. Whether you are targeted passive job seekers on Facebook, specialized talent on LinkedIn or creating awareness campaigns on TikTok, we have the expertise and knowledge to make the right recommendations, develop enticing creative and measure outcomes.
Amplify Your Recruiting Strategy & Schedule a Demo
NAS is ready to provide you with recruitment marketing strategies we know are proven and cost-effective. Whether you are interested in employer branding, an enhanced career site or superior media and recruitment marketing management, we have the team—and the results—to take you to the next level. We’re known not just for the expertise of our team but also for the outstanding customer service and commitment we offer throughout every stage of the recruitment cycle. Reach out today and we’ll set aside some time to talk about your needs and how we can help.