Programmatic Advertising for Recruiting
Programmatic advertising is revolutionizing the way businesses approach digital job board advertising by leveraging automated technology to buy, sell, and deliver ads to the right audiences at the right time. Unlike traditional media buying, which often involves manual negotiations and fixed placements, programmatic ad buying uses sophisticated algorithms and real-time data to optimize every ad campaign for maximum impact and efficiency.
With NAS Recruitment Innovation, you get a partner who can manage your programmatic advertising campaigns (including the buys), oversee your ad spend, make the right decisions, and understand the results. Contact us today to see how programmatic advertising can work for your recruiting and hiring needs.
What is Programmatic Advertising?
Programmatic job board sponsorship allows you to purchase online job ads in real time, based on preset rules and targeted on a pay-per-click or pay-per-application basis. Programmatic advertising works by automating the buying and selling of digital ad inventory through real-time bidding, data analysis, and automated ad placement, making the process more efficient and data-driven compared to traditional advertising methods. Programmatic advertising uses automation and machine learning to optimize digital ad campaigns, enabling precise audience targeting and improved efficiency.
At its core, programmatic advertising connects advertisers and publishers through ad exchanges, allowing for the seamless purchase and sale of ad inventory across a vast digital landscape. Advertisers can access these ad exchanges via demand-side platforms (DSPs), while publishers use supply-side platforms (SSPs) to sell their job board ad space. This automated process enables advertisers to manage their online advertising efforts more effectively, ensuring their ads reach the most relevant audiences while maximizing their ad spend.
Benefits of Programmatic Advertising
We set bids & budgets for your ad inventory
Through targeted bidding, your jobs will find the right candidates. We'll drive traffic to hard-to-fill positions that need more applicants and automatically stop spending on jobs that already have enough responses.
We deliver rich analytics on your jobs’ performance
We'll give you more ROI, insight into the performance of your job postings, and intelligence for future strategy. You can see total clicks, total applies, cost per click/apply, activity by media/publisher, day and state or origin, and more.
REAL-TIME BIDDING
capabilities to reduce cost-per-click
ABILITY TO OPTIMIZE
your price per click, apply or candidate by key metrics
BETTER BUDGETING
with spending that stops when we reach your target or budget
GREATER EFFICIENCY
by eliminating the need for individual vendor contracts
MORE FLEXIBILITY
because jobs can be sponsored/added/switched quickly
IN-DEPTH ANALYTICS
and downloadable performance reports
Programmatic Marketing and Platforms
Smarter Job Ad Spending with Real-Time Results
Programmatic marketing harnesses the power of automated technology to streamline and enhance the ad buying process, ensuring that every ad campaign is data-driven and results-oriented. Our expert team at NAS Recruitment Innovation is highly experienced in using this digital advertising strategy to help our clients meet their recruitment and hiring goals.
Contact our team today and let's get started on your digital advertising strategy to help you start hitting the KPIs that matter to your organization. We'll create a custom strategy that includes programmatic advertising and take care of everything, so you can focus on other important organizational goals.
