Digital Marketing for Recruiting
Combining Recruitment & Digital Marketing
GOOGLE SEARCH
costs as little as 40¢ per click for top healthcare organizations
RETARGETING
can bring potential applicants back for as low as $8 per apply
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GEOFENCING
targets a specific area, event, or competitor for maximum efficiency, helping you reach specific audiences based on location and behavior
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There are a multitude of ways to employ digital marketing for recruitment, and we know all of them. NAS creates recruitment digital marketing strategies that reach both active and passive job seekers, raise awareness of your employer brand, and ultimately increase completed applications.
We leverage various platforms to engage with target candidates where they are most active. Our recruitment marketing efforts are tailored to reach and attract target candidates using data-driven insights. We’ve worked with clients looking to hire in all industries, from medical and retail to restaurant, manufacturing, and more.
Our Method
We’ll meet with you to assess your needs, then select the right digital medium and leverage empirical data to choose appropriate targeting options. To begin, we start with a comprehensive audit of your current digital marketing and recruitment efforts to identify opportunities for improvement.
We develop copy and design elements to communicate your message quickly and effectively, while promoting your employer brand. Then, we launch and monitor your marketing campaign, changing parameters when necessary and providing reports that help you see your success and allocate your budget wisely.
Effective keyword research and optimization are at the heart of successful search engine marketing (SEM) and search engine optimization (SEO) strategies for recruitment. By identifying the specific keywords and phrases that potential candidates use when searching for jobs or information about your company, you can ensure your careers site and job postings appear in relevant search engine results pages.
Employer branding plays a significant role in recruitment success. Strong employer value propositions (EVPs) attract top talent and build goodwill with your audience. We’ll conduct focus groups with key stakeholders and employees to get a solid understanding of your company’s direction, culture, values, hiring demands, and any challenges.
Employer branding plays a significant role in recruitment success. Strong employer value propositions (EVPs) attract top talent and build goodwill with your audience. We’ll conduct focus groups with key stakeholders and employees to get a solid understanding of your company’s direction, culture, values, hiring demands, and any challenges.
Employer branding plays a significant role in recruitment success. Strong employer value propositions (EVPs) attract top talent and build goodwill with your audience. We’ll conduct focus groups with key stakeholders and employees to get a solid understanding of your company’s direction, culture, values, hiring demands, and any challenges.
Employer branding plays a significant role in recruitment success. Strong employer value propositions (EVPs) attract top talent and build goodwill with your audience. We’ll conduct focus groups with key stakeholders and employees to get a solid understanding of your company’s direction, culture, values, hiring demands, and any challenges.
Use Digital Marketing to Showcase Your Company Culture to Potential Candidates
Your strategy for recruitment marketing should include showcasing your company culture. The more transparent you and your employees are about what it’s like to work at your organization, the higher your chances are to engage with your target audience and see who a great hire may be. A strong employer brand starts with clearly defined goals and a targeted recruitment marketing strategy that leverages storytelling, technology, and strategic planning to attract and engage talent.
Start by including information about your company on the careers page on your website. Don’t just discuss what the job entails, discuss why your ideal candidates should be interested in working with you. Why should they want you to hire them? What’s in it for them? Leveraging brand ambassadors can help increase brand awareness and support your talent acquisition efforts by sharing authentic stories and testimonials.
From there, use your strong employer brand to attract and engage with potential applicants. Utilize social media to capture their attention and make sure that your employer branding is clear. Ensure that your employees are using social media to discuss what drew them to your website and why they applied for jobs. Recruiting efforts should be tailored to engage both potential customers and candidates through authentic storytelling and targeted content on social media platforms.
If you’re still struggling to attract applicants to your jobs, ask yourself, “How are other companies utilizing digital marketing and social media to enhance their employer branding for recruitment marketing efforts?” From there, you can collect insight on other companies and how they implement social media into their recruitment strategy. What works for companies in other industries may not work for you, but it can give you a new perspective for your marketing efforts. Brand ambassadors also play a key role in enhancing recruitment outcomes and supporting your overall talent acquisition efforts.
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Engage Potential Candidates with Digital Recruitment Marketing
There are a multitude of ways to employ digital marketing for recruitment, and we know all of them. NAS creates recruitment digital marketing strategies that reach both active and passive job seekers, raise awareness of your employer brand, and ultimately increase completed applications.
We leverage various platforms to engage with target candidates where they are most active. Our recruitment marketing efforts are tailored to reach and attract target candidates using data-driven insights. We’ve worked with clients looking to hire in all industries, from medical and retail to restaurant, manufacturing, and more.