Smarter Hiring Event Marketing
to Attract & Convert Top Talent
Whether you’re hosting a large-scale hiring event or doing a quick pop-up initiative, NAS can help ensure it’s a big success. We’ll develop an organic campaign with the right collateral pieces, optimized content, and consistent, effective branding to help you draw in top talent, drive candidate engagement, and pitch your value quickly. We create branded campaigns and engagement strategies to help you drive attendance, connect with candidates, and convert interest into applicants.
When you work with us, you can expect a comprehensive event package that highlights open roles, provides opportunities for candidates to speak directly with employers, and ensures attendees are well informed before and during the event.
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We've been in the recruitment space for over 75 years, offering experience, strategy, and innovations that you won’t find elsewhere. Our team includes expert recruitment marketing professionals who understand the importance of candidate engagement and employer branding.
Our portfolio of clients expands across the recruitment space, making us skilled at understanding the strategies and positioning needed in healthcare, retail, restaurant, manufacturing, nonprofit, and other industries. For example, we support hiring events targeting registered nurse roles and other specialized positions, in both on-site and virtual formats.
We approach your needs with a thorough information process and a strategic eye toward emerging trends, so you can feel confident in the finished product. Our planning includes a detailed schedule of activities, ensuring every person, whether employer or candidate, knows what to expect and how to prepare.
Our expertise in understanding the pathway from interested candidate to quality hire means we’ll identify the right collateral and attention-grabbing language to solidify your presence and help your company stand out from the competition.
We have an unwavering commitment to high-quality creative and efficiency, so you can feel comfortable knowing your project will be given the proper focus, specific care, and timely output, regardless of size or scope. Our strategies are supported by proven practices, and we provide ongoing support to help candidates develop key skills, advance their careers, and build the skillsets needed for long-term success.
When you invest in our Hiring Event Package, we’ll give you the flexibility to build a customized bundle that maximizes your spend and fits your business needs perfectly. Showcasing your company culture and company’s mission is central to our approach, ensuring you attract the right candidates and strengthen your employer brand.
Our Hiring Event Package Includes:
Employer branding plays a significant role in recruitment success. Strong employer value propositions (EVPs) attract top talent and build goodwill with your audience. We’ll conduct focus groups with key stakeholders and employees to get a solid understanding of your company’s direction, culture, values, hiring demands, and any challenges.
A unique page that works in tandem with your career site to let candidates know about and sign up for upcoming hiring events, provide guidance on the application process, share company updates, and address FAQs ahead of time. Attendees can expect clear instructions on how to apply and what to anticipate at the event. Employers, recruiters, and anyone interested in careers at your organization can learn more about opportunities to speak directly with hiring teams at in-person or virtual events.
Individually curated posts optimized for mobile view to get the word out across Facebook/Meta, Instagram, X, Snapchat and other social channels. Posts are crafted by a recruitment marketing expert and include timely company updates to keep your audience informed.
A targeted email that you can drop into your existing email marketing platform to help you effortlessly reach a wide range of potential hires and drive candidate engagement. Designed with compelling visuals and clear calls to action, this HTML email is fully branded to your organization and optimized for mobile. Whether you're promoting a large-scale hiring fair or a quick-turn pop-up event, it’s an easy, effective way to generate interest, boost attendance, and connect with qualified talent.
Bi-fold or tri-fold brochures with fresh content and updated imagery authentically tell your story quickly and highlight current openings, hard-to-fill roles, and job descriptions. Brochures showcase key experience and skill requirements, outline career paths, and provide information on how an employee can advance their career. They also highlight company culture, the company's mission, and the position of your organization in the market.
Easily portable on-site collateral that brings your brand to life, communicates hiring opportunities, and draws in top-tier candidates efficiently and effectively. Table tents are strategically placed to capture attention and highlight opportunities to connect directly with recruiters during in-person events, turning passive interest into active engagement.
Curated, digestible content and graphics that serve up your brand and job openings for quick handouts to passing candidates or for reference post-event. Use the flyer to remind candidates to bring their resumes, reference open roles, provide tips on business casual attire for in-person events, and highlight key skills needed for featured positions.
Ideal for engaging attendees who are short on time, referral cards with QR codes offer a quick, convenient way to drive traffic to your landing page or career site. They support the application process and make it easy for candidates to follow up or connect with a recruiter after the event.
Looking for something custom to wear, hand out, or add a unique touch to your event? Our team can design and produce exactly what you need. From branded giveaways to eye-catching signage, we’ll handle the special orders so you can make a standout impression.
We’ll align all deliverables, activities, and collateral with your event timeline to ensure everything is ready right when you need it. From kickoff to wrap-up, we keep your hiring event running smoothly and on schedule.
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Measuring Recruitment Event Success
Evaluating the impact of recruitment events is essential to understanding the effectiveness of your overall talent acquisition strategy. From large-scale job fairs to on-campus pop-ups, these events are a valuable opportunity to connect with candidates face-to-face—but their true value lies in the results they deliver. Tracking key metrics allows recruitment marketers to assess what’s working, refine future campaigns, and maximize return on investment.
Important indicators of event success include the number of attendees, candidate engagement levels, resumes collected, and follow-up actions like applications or interviews scheduled. Metrics like time-to-hire and source of hire also provide insight into how well events are converting interest into action. Understanding where candidates first connected with your brand—whether at an event, through social media, or via a QR code scan—helps you prioritize high-performing channels.
By combining performance data with a focus on candidate experience, companies can continually improve their approach to hiring events. This includes optimizing pre-event promotion, ensuring on-site materials are impactful, and maintaining post-event communication. Recruitment marketers who effectively measure and adapt are better positioned to attract top talent, boost employer brand visibility, and make every hiring event a strategic success.
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Be Prepared for Your Next Hiring Event with the Collateral You Need
To make the most of hiring events, recruiters, hiring managers, and HR professionals must collaborate on a cohesive recruitment marketing strategy that aligns with organizational goals. A strong employer brand plays a key role in standing out—especially at virtual or in-person career fairs—by showcasing your organization’s culture, values, and opportunities in a way that resonates with job seekers. When your messaging and materials are aligned and strategic, every event becomes a powerful platform for attracting qualified talent.