Social Retail Strategy Delivers Half a Million Impressions
NAS helped Ross and dd’s Discounts attract thousands of engaged candidates through a targeted Facebook campaign with above-average performance and strong ROI.
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Challenge
Ross Stores and dd’s Discounts needed to quickly hire Retail Associates nationwide during a competitive Spring hiring season. With fewer applicants in the market, they required a fast-acting, visually compelling strategy to capture attention and drive applications.
Solution
A targeted Facebook campaign generated over 527,000 impressions and 2,800+ clicks with a cost-per-click well below the industry average. Strong engagement—thousands of reactions and shares—helped Ross and dd’s Discounts attract a large pool of retail candidates quickly and effectively.
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Eye-catching visuals featuring real employees highlighted the Hiring Blitz and attractive benefits, such as store discounts.
Facebook posts were geo-targeted and brand-specific, optimized for clicks and conversions.
A streamlined application link made it easy for candidates to apply immediately.
