Retargeting Brings 2,000+ Applications
We implemented a retargeting strategy to bring candidates back to Olive Garden’s career site—and more than doubled the number of applications in one month.
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Challenge
Olive Garden was looking for an effective way to increase candidate flow and ensure a steady stream of new applicants for a variety of positions at restaurants across the country. While they were already running various other strategies, we felt there was one great option that could really help: boosting their retargeting campaign.
Solution
By simply increasing our budget for retargeting, we saw a huge increase in impressions and clicks and more than double the number of applications month over month!
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We created and deployed branded retargeting banner ads to re-engage visitors who didn’t apply on their first visit.
We chose messaging that was inviting and picked high-priority job titles to drive interest and clicks.
Our experts suggested increasing the campaign budget 4x to maximize reach and capitalize on this cost-effective strategy.
