Programmatic Delivers 53% Increase in Monthly Applicants
By optimizing programmatic job advertising, NAS helped a major automotive services company increase applications by 53% and lower cost per application by more than $10.
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Challenge
A large automotive services corporation needed to fill up to 600 open jobs each month—but with a limited budget. They required a targeted, efficient strategy that prioritized high-need positions and kept the cost per application (CPA) below $40.
Solution
By optimizing programmatic ad strategy, NAS helped the client increase average monthly applications by 53% and improve the conversion rate from 2.5% to 3.5%. At the same time, cost per application dropped by nearly $12, and monthly clicks rose by over 2,900.
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Visibility was increased through direct publisher collaboration and performance-based budget allocation.
Apply cap rules paused spend on jobs that received enough applications, helping preserve budget.
Low-priority roles were removed from sponsorship to focus resources on harder-to-fill positions.
