NAS Strategies Lead to 150% Increase in Applicants
With a refreshed employer brand and data-driven digital campaigns, Wake County Public School System reduced vacancy rates and increased applications by 150%.
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Challenge
Wake County Public School System, one of the largest districts in the U.S., faced a 37% vacancy rate and critical staffing shortages in roles like teachers, bus drivers, and mechanics. They needed a flexible, cost-effective strategy to attract talent across multiple job families.
Solution
A targeted, multi-channel strategy drove over 1.1 million monthly impressions and 13,500 clicks, resulting in a 150% increase in applications and a 311% boost in career site visits. With a 55% lower cost per click and an average of 850 applications per month, Wake County Public School System reduced its vacancy rate to just 1.5%.
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A refreshed career site featured dedicated job family pages for priority roles like teachers, instructional assistants, and transportation staff.
Targeted strategies, including SEM, digital ads, social media, and programmatic campaigns, we adjusted in real time to improve performance.
NAS optimized reach and budget with a mix of retargeting, streaming audio, and localized advertising focused on high-need areas.
Results
A targeted, multi-channel strategy drove over 1.1 million monthly impressions and 13,500 clicks, resulting in a 150% increase in applications and a 311% boost in career site visits. With a 55% lower cost per click and an average of 850 applications per month, Wake County Public School System reduced its vacancy rate to just 1.5%.
