Analytics Help Reduce Cost Per Apply by 63%
With NAS Analytics and data-led strategy adjustments, Learning Care Group saw major gains in ROI, including a 63% drop in cost per apply.
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Challenge
Learning Care Group (LCG), one of North America’s largest child-care providers, hires primarily for teaching roles across 900+ locations. Despite working with a variety of media partners, they lacked clarity on which sources delivered quality candidates and needed a partner to help them make smarter, data-driven decisions.
Solution
By implementing NAS Analytics and refining their strategy, Learning Care Group reduced cost per apply by 63% and cost per click by 19%. Pay-per-click campaigns now drive 30% of all paid hires, significantly improving ROI across their media spend.
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We established measurable KPIs, such as CPA, source performance, and funnel conversion, to build a baseline and optimize ongoing decisions.
NAS introduced our programmatic buying platform and centralized PPC campaigns to more efficiently drive high-quality applicant traffic.
Our team continuously analyzed results and adjusted tactics to improve performance and return on investment.
