Digital Marketing for Recruiting
Combining Recruitment & Digital Marketing
GOOGLE SEARCH
costs as little as 40¢ per click for top healthcare organizations
RETARGETING
can bring potential applicants back for as low as $8 per apply
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GEOFENCING
targets a specific area, event, or competitor for maximum efficiency, helping you reach specific audiences based on location and behavior
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There are a multitude of ways to employ digital marketing for recruitment, and we know all of them. NAS creates recruitment digital marketing strategies that reach both active and passive job seekers, raise awareness of your employer brand, and ultimately increase completed applications.
We leverage various platforms to engage with target candidates where they are most active. Our recruitment marketing efforts are tailored to reach and attract target candidates using data-driven insights. We’ve worked with clients looking to hire in all industries, from medical and retail to restaurant, manufacturing, and more.
Our Method
We’ll meet with you to assess your needs, then select the right digital medium and leverage empirical data to choose appropriate targeting options. To begin, we start with a comprehensive audit of your current digital marketing and recruitment efforts to identify opportunities for improvement.
We develop copy and design elements to communicate your message quickly and effectively, while promoting your employer brand. Then, we launch and monitor your marketing campaign, changing parameters when necessary and providing reports that help you see your success and allocate your budget wisely.
Effective keyword research and optimization are at the heart of successful search engine marketing (SEM) and search engine optimization (SEO) strategies for recruitment. By identifying the specific keywords and phrases that potential candidates use when searching for jobs or information about your company, you can ensure your careers site and job postings appear in relevant search engine results pages.
We’re a Google-certified partner agency that has driven clicks in the millions and impressions in the tens of millions. Google Ads (formerly Google AdWords) is the primary platform for search marketing and paid ads, enabling organizations to reach targeted audiences through paid listings and sponsored ads. We can help you leverage Google’s search network, display network, and retargeting features to spotlight your organization and attract candidates in your most pressing areas of need. Selecting the right search queries and search terms is essential to reach prospective customers and drive campaign success. Copy and design elements reinforce landing page content to attain the highest quality scores from Google, increase campaign efficiency, and save you money.
We’ll tap into Facebook, Instagram, LinkedIn, and other social media channels, depending on your needs and where the candidates you want to hire are engaging. In addition to social media platforms, we also leverage job boards and third-party sites to expand your reach and visibility to potential candidates. NAS can target certain individuals by geographic location, as well as through their likes, interests, and behaviors on specific platforms. There is strong competition for the same eyeballs across social media, job boards, and other sites, so it’s important to stand out to attract top talent. We can also target passive candidates for hard-to-fill positions or create marketing campaigns to promote hiring events, increase your likes, and create future organic engagement potential.
A landing page built by NAS offers several key features designed to support your recruitment goals. Each page is branded to align with your marketing efforts, making it easy for candidates to recognize and engage with your messaging. Relevant content is included to boost search engine authority and help your page stand out in organic results. You can also include a response form, allowing candidates to express interest quickly—and enabling your recruiters to follow up just as fast. All pages are designed to be mobile-friendly, ensuring a smooth user experience and higher conversion rates across devices. To further enhance visibility, ad extensions can be added to maximize the impact of your paid search campaigns. These landing pages are especially effective for short-term hiring initiatives or niche recruiting efforts, such as hard-to-fill roles or location-specific needs.
To ensure the success of your recruitment marketing strategy, it’s essential to measure and optimize your performance continuously. Track key performance indicators (KPIs)—website traffic, social media engagement, email open rates, and conversion rates—to evaluate the effectiveness of your marketing campaigns. Leverage analytics tools like Google Analytics, social media insights, and email marketing dashboards to gather actionable data. For example, monitoring the performance of your Google Ads and paid search advertising campaigns allows you to adjust targeting, ad creative, and bidding strategies to improve results. Regularly reviewing these metrics helps you identify trends, uncover opportunities for improvement, and allocate your marketing budget more effectively. By adopting a data-driven approach and making ongoing optimizations, you can enhance your recruitment marketing efforts, attract more qualified candidates, and achieve your hiring goals in a competitive talent market.
Use Digital Marketing to Showcase Your Company Culture to Potential Candidates
Your strategy for recruitment marketing should include showcasing your company culture. The more transparent you and your employees are about what it’s like to work at your organization, the higher your chances are to engage with your target audience and see who a great hire may be. A strong employer brand starts with clearly defined goals and a targeted recruitment marketing strategy that leverages storytelling, technology, and strategic planning to attract and engage talent.
Start by including information about your company on the careers page on your website. Don’t just discuss what the job entails, discuss why your ideal candidates should be interested in working with you. Why should they want you to hire them? What’s in it for them? Leveraging brand ambassadors can help increase brand awareness and support your talent acquisition efforts by sharing authentic stories and testimonials.
From there, use your strong employer brand to attract and engage with potential applicants. Utilize social media to capture their attention and make sure that your employer branding is clear. Ensure that your employees are using social media to discuss what drew them to your website and why they applied for jobs. Recruiting efforts should be tailored to engage both potential customers and candidates through authentic storytelling and targeted content on social media platforms.
If you’re still struggling to attract applicants to your jobs, ask yourself, “How are other companies utilizing digital marketing and social media to enhance their employer branding for recruitment marketing efforts?” From there, you can collect insight on other companies and how they implement social media into their recruitment strategy. What works for companies in other industries may not work for you, but it can give you a new perspective for your marketing efforts. Brand ambassadors also play a key role in enhancing recruitment outcomes and supporting your overall talent acquisition efforts.
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Engage Potential Candidates with Digital Recruitment Marketing
Digital marketing channels provide an opportunity to reach not only active candidates but also engage with potential passive candidates for your open roles. Integrate your employer brand to showcase why someone would want to work at your organization and make sure that you're showing up where they are: online!
Online advertising space is competitive, but partnering with NAS Recruitment Innovation gives you the opportunity to leverage your budget to its fullest extent. Our search engine marketing (SEM) strategies seek to gain you more visibility so that you can meet your goals for recruiting and hiring to fill open roles.